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Billon Antoninianus (21mm, 3.63g) Struck A.D. 260-8 Lugdunum Obv: IMP POSTVMVS P F AVG Radiate draped and cuirassed bust right. Rev: HERC DEVSONIENSI Hercules standing right, leaning on club, holding lion skin and bow RIC V ii 20 C. 90, Sear 10944 1. The Backstory: A Breakaway EmpireAround 260 AD, the Roman Empire was suffering a massive mid-life crisis. Barbarians were invading, and the main Roman Emperor, Valerian, had just been captured by the Persians. Seizing the moment, a gritty general named Postumus broke away from Rome and set up his own regional superpower: the Gallic Empire (covering modern-day France, Spain, Germany, and Britain). Postumus didn't want to destroy Rome; he just wanted to prove he could run his chunk of it better. This coin was his way of broadcasting his power and legitimacy. 2. The Front (Obverse): "I'm the Boss"On the front of the coin, you see the profile of Postumus himself.
3. The Back (Reverse): Local PR MagicThe back of this coin is where things get really interesting and unique to Postumus's local strategy.
The Hidden Message: By honoring Hercules of Deuso, Postumus was doing some brilliant regional PR. Instead of thanking the traditional, distant gods of Rome, he was thanking a local, homegrown version of Hercules. He was telling his citizens in Gaul and Germany: "The gods of Rome didn't save you from the barbarians—I did, with the help of our local protector Hercules. You are safe under my watch." |

